Press Play comes from a belief in the power of ‘live’. We’re evoking thought through music and sport. Where were you when something inspired you to ‘Press Play’.
FOOTBALL
Football has the power to achieve significant positive change for individuals, through improving mental, physical and social wellbeing. We’re exploring that belief through fans, super fans, sporting professionals and the elite.
MUSIC
There’s something universal about the creative arts that’s good for health, and mental health in particular. Visual arts, drama, literature, music, despite their differences, all have some things in common –they bring us together.
CULTURE
Submerged in culture, we’re producing content that asks questions, tells stories and perhaps champions change. We’re about immersive events, brand activations and meaningful collaborations.
LOCATION
We’re redefining the most obvious spaces, curating unique narratives and creating experiences.
Precision Football, IBN Battuta Mall, Dubai.
When you merge culture, community and conversation incredible things happen. Welcome to the era of generational change.